welcome to the

Department of Public Relations and Advertising

RIVERS STATE UNIVERSITY, PORT-HARCOURT, NIGERIA

WE MAKE A DIFFERENCE

In today’s dynamic world of business, politics, culture, and entertainment, organizations need skilled professionals to communicate their interests and concerns to an increasingly complex and sophisticated public. This has created a growing demand for university graduates with specialized training across diverse areas of Public Relations. Currently, many of these roles are filled by graduates from other disciplines. To bridge this gap, there is an urgent need for focused, professional training in Public Relations to meet industry demands and respond passionately with innovative ideas and skills.

Dr. Justice Njoku

Head of Department

Public relations and advertising

OUR PHILOSOPHY, VISION, & MISSION

Philosophy

B.Sc. Public Relations and Advertising programme is designed to produce highly knowledgeable, skilled, socially responsible, and self-reliant graduates. Our students are equipped with entrepreneurial knowledge and practical skills in Public Relations and other areas of public communication to drive development across all sectors of Nigerian society. The global state of scholarship today reflects an unprecedented surge of new ideas, innovations, and a profound rethinking of human experience in knowledge production and acquisition. Organizations are breaking new ground, dismantling old boundaries, and forging new alliances for unfettered exchange across disciplines. In line with this vision, we are proud to introduce the International Journal of Public Relations and Advertising (IJOPRA) Volume 1, Number 1. Please, be part of history as a Scholar.

Vision

To be a leading center of excellence for training innovative and globally competitive Public Relations and Advertising Professionals. The global state of scholarship today reflects an unprecedented surge of new ideas, innovations, and a profound rethinking of human experience in knowledge production and acquisition. Organizations are breaking new ground, dismantling old boundaries, and forging new alliances for unfettered exchange across disciplines. In line with this vision, we are proud to introduce the International Journal of Public Relations and Advertising (IJOPRA) Volume 1, Number 1. Please, be part of history as a Scholar.

Mission

To produce ethical, skilled, and entrepreneurial graduates equipped to manage reputation, build strategic relationships, and drive societal development through effective communication.

Our Core Values

"We uphold the highest standards of ethics, integrity, and excellence in public relations practice."

– Professionalism

"We embrace new ideas, digital tools, and creative strategies to solve communication challenges."

– Innovation

"We train graduates who serve the public interest and drive development across all sectors."

– Social Responsibility

"We equip students with skills to create value, build brands, and thrive as independent professionals."

– Entrepreneurship

"We focus on research-driven, result-oriented communication that manages reputation and builds relationships."

– Strategic Communication

"We prepare students to compete and collaborate in local and international communication spaces."

– Global Competence

Call for Papers

🎉 CONGRATULATIONS, TEAM PRAD! 🎉

The Faculty of Communication and Media Studies warmly congratulates the Head of Department and members of Team PRAD on Rivers State University’s impressive performance at the AIC 4.0 Creative Pitch Contest, organised by the Advertising Regulatory Council of Nigeria (ARCON).

Competing against leading universities across Nigeria, the RSU team emerged Second Runner-Up, winning a cash prize of ₦500,000 with their campaign, “Make We Meet”, built around the powerful tagline:

“The More We Meet, The Less We Divide.”

The campaign addressed the theme of social cohesion, shared values and national identity, proposing creative strategies to promote dialogue, unity, and a stronger sense of collective Nigerian identity.

Our student representatives — Victoria Michael, Hart Marvelous Sotonye, Ogunsemowo Moyinoluwa Elizabeth, Ordu Wilson Stella, and Onosejele Ifeanyichukwu Ehiguese — made the Faculty and University proud through their creativity, professionalism, and innovative thinking.

We are particularly pleased that the award was formally presented to the Vice-Chancellor today, marking another proud moment for FCMS and RSU.

Congratulations to the HOD, Team PRAD, the student team, and everyone who contributed to this outstanding achievement.

Signed:

Prof. B. G. Nsereka

Dean, Faculty of Communication and Media Studies (FCMS)

FCMS continues to shine. 🌟