About Us
Overview: Department of Public Relations and Advertising, Rivers State University (RSU)
Where It Sits -
The department is one of the four (4) Departments in the Faculty of Communication & Media Studies at RSU, Port Harcourt, Nigeria. RSU is a public, non-profit university founded in 1980. The Department emphasizes ICT-driven, 21st-century communication/ PR skills. Other Departments in the faculty are Journalism & Media Studies, Cinematography & Broadcasting, and Development Communication Studies.
The Board & Others
The Board
Current leadership: Ag. HOD Dr Njoku, Christopher Justice anipr,Senior Lecturer; Specializes in Public Relations and & Strategic Communication, Prof. Richard N Amadi, ANIPR, Deputy Vice Chancellor, Academic, whose area is Public Relations and Media Strategy.
Others
Other PR/Advertising lecturers include Dr. Faith Ozikor Amah, Dr Silas Anyanwu, Dr Bigman A. Nwala, Dr Temple Uwalaka, Dr. Queen Nneka Alikor, Dr Ifeany C. Ehule, Dr Kelechi C. Ihunwo, Dr. Vivian A. Albert, Dr J Uduak-Eno, Mrs Divine.
Academic Focus & Functions
Academic focus
The dept runs B.Sc in Public Relations and Advertising (BMAS). and B.Sc Public Relations (CCMAS).
Coursework covers: Strategic PR, Media Relations, and Corporate Communication, Integrated Marketing Communication, Advertising, International communication, Propaganda, Mass Media Law & Ethics Crisis Communication, Digital/New Media, International Public Relations, Stakeholders Relations, Employee Relations, Media Relations, among others.
Coursework covers: Strategic PR, Media Relations, and Corporate Communication, Integrated Marketing Communication, Advertising, International communication, Propaganda, Mass Media Law & Ethics Crisis Communication, Digital/New Media, International Public Relations, Stakeholders Relations, Employee Relations, Media Relations, among others.
Core functions of PR Training at RSU
Like PR practice generally, the Department prepares students for roles that include:
- Media relations: Writing/distributing press releases, speech writing, planning media events
- Reputation & image management: Anticipating public opinion, drafting strategies to influence perception using earned/free media. Digital & content: Web content, handling social media presence, responding to public reviews
- Crisis & advocacy: Developing crisis PR strategy, counselling organizations on policy, dealing with government/legislative agencies- Internal comms: Employee relations, industrial relations